Intuit
Principal Product Designer
Aug 2023–Aug 2026AI-powered TurboTax mobile experiences that drove $35M+ revenue and 190K+ incremental units.
San Diego, CA
About Misha
From Siberia to California.
I make complex products feel clear, useful, and human.
I’m Misha (Mikhail) Belstar. I grew up in Siberia and moved to New York City to join Warner Bros. During the pandemic, my husband and I traded New York for San Diego, where we now call home.
Seeing the first iPhone introduced sparked my interest in product design. That curiosity has taken me across mobile, web, and TV—and into building AI experiences and products of my own.
16+ years of experience
MasterClass
Staff Product Designer
Jun 2020–Aug 2023Consumer and enterprise experiences across OTT, iOS, and web; 15%+ engagement lift.
Fevo
Lead Product Designer
Jun 2018–Jun 2020B2B commerce design across 10+ products and 200+ sports and entertainment brands.
Warner Bros.
Product Designer
Aug 2015–Jul 2018Streaming UX across iOS, Android, web, Roku, and tvOS; 2× mobile revenue and +50% active users.
Apps I helped design received App Store Editors’ Choice recognition
>1 Billion
cumulative downloads across products I contributed to in 175 countries
Mentored 200+ designers around the world
Monthly users1M+
TurboTax reached #1 App across all App Store categories during peak season
Contributed to Webby-recognized projects
How I work
I frame the product decision before polishing the screen.
I define shared product logic, then respect the behavior each platform and input model requires.
I test the interaction most likely to break trust, execution, or alignment before scaling the solution.
Good AI experiences make actions clear, preserve user control, and support recovery.
I build systems, prototypes, and team practices that help the organization make better decisions without me.
Cross-platform experience
My career has focused on cross-platform streaming products for Warner Bros., DC, and MasterClass, with work shipped across Roku, Xfinity, Prime Video, mobile, web, and connected TV platforms worldwide.
Independent products
I build, too.
Personal projects keep me close to the craft, from framing a problem to building and shipping something people can use.
AirForShare
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